Description

Join our dynamic Marketing Team, where we are passionate about driving growth through impactful, targeted campaigns, optimizing how we attract new users, and building strong, recognizable brand awareness. Our marketing strategy is firmly rooted in data and strategically aligned with our clearly defined Ideal Customer Profile (ICP) and overall market strategy, ensuring that every content initiative directly supports our overarching business objectives.

What You Will Do

• Take full ownership of the entire content creation lifecycle, from developing a comprehensive content strategy to managing its seamless execution.
• Efficiently generate and manage a high volume of engaging content across various formats, collaborating closely with designers and developers to elevate the overall quality and impact.
• Develop a diverse range of content assets, including insightful articles, compelling case studies, high-converting landing pages, persuasive email copy, and engaging video scripts, all while adhering to our established Tone of Voice and aligning with key marketing goals.
• Strategically manage and regularly update the company blog, meticulously planning content release schedules and creating dedicated website pages to support specific marketing objectives.
• Proactively formulate and rigorously test content hypotheses, leveraging analytics to gain deep insights into content performance and implement data-driven optimizations.

What We Expect

• Experience: 5+ years of demonstrable experience in content management, with a proven track record of producing high-quality content rapidly and efficiently, including practical experience utilizing AI-powered content creation and optimization tools.
• Expertise: In-depth understanding of relevant industry trends and best practices; a background in Public Relations (PR), journalism, or storytelling is a significant advantage.
• Skills: A proactive and highly organized approach to content strategy development and execution, coupled with the ability to propose innovative and creative content ideas and rigorously test their effectiveness for optimal impact.
• Communication: Exceptional collaboration skills, with the ability to work effectively with cross-functional team members in design and development to bring content visions to life.

Note: If you feel strongly that you have what it takes for this role but don’t check 100% of the boxes—that’s okay—we encourage you to apply anyway and highlight what you can bring to the table.