Description

We’re building next-gen digital experiences, and we need a growth-obsessed, creative problem solver to help us scale fast. At Dapper Labs, we’re redefining fandom through Web3-powered products like Disney Pinnacle, CryptoKitties, NBA Top Shot, and NFL All Day—and we’re looking for a Growth Marketing Manager who can drive user acquisition, retention, and engagement at scale for our Sports Products.

This isn’t your typical marketing role—this is about experimentation, rapid iteration, and making data-backed decisions that move the needle. You’ll be at the center of it all, launching innovative growth loops, running digital campaigns, and leveraging Web3-native tools like incentives, gamification, airdrops, staking, and referral programs.

If you’re the type of person who sees metrics as a game to be won, loves testing new ideas, and thrives in a fast-paced, high-growth startup environment, we should talk.

What You’ll Own & Crush

• Growth Hacking for Web3 – Develop and execute growth experiments that use blockchain tech, gamification, and viral mechanics to bring in users and keep them engaged.
• Data-Driven Marketing – Own performance metrics (active users, conversion rates, retention) and use on- and off-chain analytics to optimize strategies.
• Digital Marketing Execution – Manage and scale campaigns across SEO, paid ads, social, email, content, and Web3-native platforms (Google, Meta, X, Braze, Hypelab, Addressable, etc.).
• Community-Led Growth – Partner with community teams to fuel word-of-mouth marketing, amplify user-generated content, and drive brand advocacy.
• Content That Converts – Work with content creators to craft high-impact social posts, blogs, newsletters, and videos that fuel user acquisition and retention.
• Launch & Activate Online Events – Plan and execute campaigns that get people excited and engaged, from product drops to interactive experiences.
• Stay Ahead of the Curve – Keep an eye on market trends, competitors, and customer behavior to constantly refine and improve our approach.
• Collaborate Across Teams – Work alongside product, community, and creative to align growth efforts with company goals.

You’ll Fit Right In If You…

• Live & breathe growth marketing – You know how to scale fast using data, automation, and creative marketing strategies.
• Love running experiments – A/B tests, growth loops, referral hacks—you’re always testing, learning, and optimizing.
• Are metrics-obsessed – You track CAC, LTV, retention, churn, and conversion rates like a pro.
• Have a strong digital marketing foundation – You understand SEO, paid ads, email marketing, social, and analytics tools.
• Get Web3 & blockchain – You’ve bought NFTs, tokens, or crypto and understand the ecosystem.
• Thrive in fast-paced environments – You love early-stage startups, rapid iterations, and wearing multiple hats.
• Have a growth mindset – You’re scrappy, resourceful, and always looking for new ways to drive results.

Note: If you feel strongly that you have what it takes for this role but don’t check 100% of the boxes—that’s okay—we encourage you to apply anyway and highlight what you can bring to the table.