Description

As Adapty's first Product Marketing Manager, you will be instrumental in defining and owning our product narrative, ensuring we resonate deeply with our customers. This is a unique opportunity to establish the foundation of our product marketing function and grow into a leadership role as the team expands.

In this role, you will

• Own and optimize our website: Ensuring it consistently reflects the latest product updates and compelling content.
• Become the voice of our customers: Directly engaging with users to gather feedback and translate it into a scalable and persuasive marketing narrative.
• Drive content performance: Tracking content results, identifying areas for improvement, and proposing growth strategies.
• Collaborate cross-functionally: Partnering closely with product and sales teams to track key metrics and execute ongoing campaigns that build awareness and drive adoption.

You will be a great fit if

• You have 2+ years of product marketing experience, ideally within the mobile industry.
• You possess strong content creation skills, with the ability to produce high-quality materials about technical products.
• Your English writing proficiency is exceptional, comparable to a native speaker with a university-level understanding.
• You excel at translating complex technical features into clear, customer-centric messaging and enjoy understanding and showcasing product benefits.
• You are highly data-driven, passionate about analyzing insights, and combining this with a deep understanding of user needs.
• You are a results-oriented self-starter with a strong desire to take ownership and grow into a leadership position.

Note: If you feel strongly that you have what it takes for this role but don’t check 100% of the boxes—that’s okay—we encourage you to apply anyway and highlight what you can bring to the table.