Description

As a Product Marketer at People.ai, you will play a pivotal role in launching and driving the adoption of our AI-driven sales solutions. You’ll collaborate across Product, Sales, and Customer Success to develop compelling messaging, create high-impact content, and engage directly with customers to showcase the value of our technology. Your work will directly influence go-to-market execution, ensuring that sellers, marketers, and revenue leaders clearly understand how People.ai accelerates revenue growth.

Responsibilities

• Product Marketing: Assist in crafting and executing go-to-market strategies for new product introductions (NPI).
• Product Launches & Releases: Collaborate with cross-functional teams to support successful product launches.
• Messaging & Positioning: Develop clear, compelling messaging that aligns with People.ai’s unique value proposition.
• Content Creation: Produce a variety of content, including one-pagers, slides, demo tours, blogs, and FAQs, to drive product awareness and adoption.
• Product Newsletter: Draft and distribute a quarterly product newsletter to keep internal and external audiences informed.
• Beta Program Engagement: Work closely with customers during beta programs to collect insights that shape product positioning and messaging.
• Explainer Videos & Demo tours: Develop engaging product explainer videos and demo tours to simplify complex AI-driven concepts.
• Write product-specific blogs and campaigns to drive awareness, adoption, and engagement.
• Customer Case Studies: Interview customers and create compelling case studies showcasing the real-world impact of People.ai solutions.

Requirements

• 5+ years experience in product marketing or closely related experience.
• Ability to craft compelling positioning and thought leadership content.
• Hands-on ability to create a range of marketing assets including on-message product demo videos, sharp succinct slide pitch-decks.
• Ability to use data and analytics to drive decision-making as well as a strong track record of setting and delivering against measurable marketing metrics.
• Strong communication and writing skills and ability to work across business lines, presenting to and working with stakeholders.
• Exceptional team player with proven ability to work with and influence cross-functional teams.
• Strong understanding of sales and revenue operations personas, their workflows, and their key challenges.
• Experience working cross-functionally with Product, Sales, and Customer Success teams to drive adoption and alignment.
• Comfort in a fast-paced, high-growth startup environment, balancing multiple projects with tight deadlines.

Nice-to-Have Skills

• Familiarity with AI & sales tech and how they impact GTM teams.
• Experience building demo tours with products like Storylane.
• Experience supporting sales enablement initiatives, including playbooks, talk tracks, and competitive intelligence.
• Data-driven mindset—able to analyze adoption metrics and adjust marketing strategies accordingly.

Note: If you feel strongly that you have what it takes for this role but don’t check 100% of the boxes—that’s okay—we encourage you to apply anyway and highlight what you can bring to the table.