Description

We're seeking a dynamic and culturally attuned Social Media Manager to be the voice of Complex Pop Culture across our social platforms (Facebook, X/Twitter, Instagram, TikTok). You will drive engagement, growth, and visibility by creating and curating compelling content that resonates with our audience.

Key Responsibilities

• Social Voice & Execution: Execute the Complex Pop Culture social voice across all platforms, demonstrating excellent judgment and audience sensitivity.
• Content Creation & Curation: Create, curate, and manage all content for Facebook, X/Twitter, and Instagram, focusing on streaming and creator culture.
• Community Management: Lead community management, moderation, and DM management, maintaining the Complex tone and voice.
• Content Discovery & Pitching: Surface and pitch viral, breaking, and social-friendly content to the news team.
• Creative Asset Development: Develop creative assets using Photoshop and Premiere/CapCut.
• Real-Time Content Creation: Ideate, source, and create original real-time content, identifying emerging memes and trends.
• Social Goal Achievement: Support all social goals (growth, traffic, views, and engagement) and provide vertical-specific tactics and strategic pivots.
• Platform Best Practices: Track and share social and platform best practices with internal teams.
• Editorial Social Workflow: Manage the workflow of editorial social posts, coordinating with the branded social team as needed.

Requirements

• Experience: 2-3 years of social media and editorial experience with a publisher or brand.
• Internet Culture Expertise: Extensive knowledge of internet culture, with a focus on streamers and creators relevant to the Complex audience.
• Complex Tone & Voice: Deep understanding of the Complex Pop Culture content, voice, and tone.
• Team Player: Positive, intuitive, proactive, and collaborative team player.
• Communication Skills: Strong writing and communication skills, proofreading experience, and quick decision-making skills.
• Availability: Must be willing to work nights and occasional holidays for live event coverage.
• Industry Knowledge: Robust knowledge of streetwear/fashion and its connection to pop culture, sports, and music.
• Platform Fluency: Deep understanding and fluency across all social media platforms (Facebook, Instagram, X/Twitter, TikTok, YouTube Shorts).
• Performance Track Record: Proven track record in driving audience and consumer action on social.
• Competitive Awareness: Remain up-to-date on competitive activities.
• Self-Management: Self-management skills and a take-charge attitude.
• Creative Suite Proficiency: Proficient in Adobe Creative Suite and Premiere Pro/CapCut.

Core Competencies

• Entrepreneurial Spirit: Possesses an entrepreneurial spirit.
• Strategic & Analytical Thinking: Thinks strategically and analytically.
• Creative Innovation: Pushes for creative and out-of-the-box ideas.
• Action-Oriented: Action-oriented.
• Results-Driven: Drives results.
• Innovation Cultivation: Cultivates innovation.