Description

We're growing rapidly and are looking for a Paid Media Strategist to join our global team. At iVisa, we believe that traveling should be simple. With over one million travelers choosing us for their travel documents, we've become the easiest, fastest, and simplest solution on the market. Our company is growing 80% year over year, and we recognize that our biggest strength is our people.

Why iVisa?

• Collaborative Culture: Enjoy a dynamic, international environment with a diverse team and flat hierarchies.
• Work from Anywhere: We embrace a remote-first approach with opportunities for periodic in-person gatherings.
• Wellness & Growth: Benefit from mental wellness sessions with a certified psychologist and an outstanding learning platform.
• Rest and Relaxation: We offer PTO for all employees and Unlimited PTO for managers and above.
• Extended Family Leave: Our policy is inclusive of all birthing, non-birthing, and adopting parents.
• Sustainability: We plant one tree for every employee, allowing you to contribute to our environmental initiatives.

As a Paid Media Strategist, You'll Be Responsible For

• Campaign Management: Plan, execute, and optimize full-funnel paid media campaigns across various channels (search, display, video, social, native, and emerging platforms) to drive revenue or profitability.
• Performance Tracking: Own day-to-day campaign management and performance tracking across multiple paid media platforms.
• Strategy and Testing: Define testing strategies and campaign roadmaps to continuously improve results.
• Scalability: Identify the right mix of tools, automation, and processes to scale our paid media efforts globally.
• Cross-functional Collaboration: Proactively work with cross-functional teams to drive strategic initiatives and ensure alignment on KPIs, budget allocation, and results management.
• Data Analysis: Use data to monitor KPIs, analyze ROI, and generate actionable insights to fuel growth.
• Thought Leadership: Act as a paid media thought leader, contributing to creative development, landing page optimization, and holistic performance strategies.

What Will Make Us Choose You?

• 3+ years of experience in digital marketing, with a strong emphasis on paid media (Google Ads, Meta, TikTok, YouTube, programmatic, etc.).
• Proven experience building, managing, and scaling paid media campaigns across a portfolio of product offerings, resulting in increased revenue or profitability.
• Experience in a conversion-oriented environment such as e-commerce or lead generation.
• Familiarity with campaign attribution, tracking infrastructure, and key analytics tools (GA4, Looker, etc.).
• A strong affinity for data and analytics, with the ability to decompose complex data sets into understandable levers.
• A demonstrated willingness to experiment, fail fast, and iterate, with a track record of extracting concrete, actionable insights from test results.
• The ability to work independently in a virtual team environment across multiple time zones.
• A passion for travel and global cultures.

Skills and competencies show up in different forms and can be based on different experiences, so we strongly encourage you to apply even if you don't have all the requirements listed above.